Concept
Schneider Solutions in Steel Frame’s visual identity is an ode to precision and innovation. The palette of blues - pale, French, and sapphire - and pure white are more than colors; they embody the brand’s essence, conveying trust and clarity. The patterns, inspired by the logo’s architecture, symbolize stability and solidity, fundamental in civil construction. The clean design, with images of people in blue and steel structures in black and white, highlights the humanity and strength of the brand. The modern and flexible typography of Saira Variable ensures readability and elegance.
The key visual is a testament to the quality and attention to detail that Schneider imprints on each project. The carefully edited photos of the works are not just images, but success stories. The Saira Variable typographic family, with its versatility and technical design, complements the visual, suitable for compact titles and extensive texts. This visual identity is not just a style, it’s a statement of principles, communicating technical excellence and commitment to a lasting legacy.
“The certainty of building for generations” is the philosophy that guides Schneider. Every element of the visual identity has been thought out to communicate not only technical excellence but also a commitment to building a sustainable future. The visual identities of events and fairs reflect the company’s commitment to innovation and excellence, reaffirming Schneider as a brand that looks to the future, honoring the roots of the past.
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